Alpha Trading Investments was born out of a chance meeting between two visionary leaders in the heart of New York City a decade ago. Francisco de Borbón y Escasany, the 6th Duke of Seville, carries the prestigious lineage of the Spanish royal family. His heritage, descending from King Charles IV of Spain and deeply tied to Spain's noble history, has instilled in him a commitment to leadership and innovation. A seasoned businessman, Francisco's experience in banking, real estate, and finance has been pivotal in shaping the direction of Alpha Trading Investments.

On the other side of the globe, Ketan Seth, hailing from a renowned family in India, had always harbored a passion for connecting traditional finance with emerging markets. When Francisco and Ketan’s paths crossed in New York, they quickly realized that their shared vision of modernizing global finance could change the landscape of investments forever. From cryptocurrency to hospitality, they’ve spent the last ten years combining their expertise to build a company that leads the pack in innovation and financial strategy.